Here at Adobe Express, we spend a lot of time (like a lot) thinking about how to create the best images and videos for the ‘gram. But what about the caption? That often-overlooked space is hugely important for converting scrollers into followers. More and more, we see savvy communicators putting that real estate to good work by offering like-worthy witticisms and even using captions as a microblogging space.

The best Instagram captions in 2024 need to have an authentic message, use targeted hashtags, and be relevant to the images posted. A strong caption acts as a punchline to your Instagram post’s set up, offers a window into who you are, or educates with longer copy. Here’s a breakdown of what you need to know about great Instagram captions in 2024: